Natural and cultural wealth is an important component in tourism in Indonesia. Alam Indonesia has a combination of tropical climate, 17,508 islands of which 6,000 are uninhabited, and the third longest coastline in the world after Canada and the European Union. Indonesia is also the largest and most populous island nation in the world. Beaches in Bali, dive sites in Bunaken, Mount Rinjani in Lombok, and various national parks in Sumatra are examples of natural tourist destinations in Indonesia. The tourist attractions are supported by a rich cultural heritage that reflects the history and dynamic ethnic diversity of Indonesia with 719 regional languages spoken throughout the islands. Prambanan and Borobudur temples, Toraja, Yogyakarta, Minangkabau, and Bali are examples of cultural tourism destinations in Indonesia. Until 2010, there were 7 locations in Indonesia that have been determined by UNESCO to be included in the list of World Heritage Sites. Meanwhile, four other representatives were also designated by UNESCO in the Representative List of Intangible Cultural Heritage of Humanity, namely puppets, keris, batik and angklung.
Based on data from the Central Statistics Agency, the eleven provinces most frequently visited by tourists are Bali, with more than 3.7 million followed, DKI Jakarta, Special Region of Yogyakarta, East Java, West Java, North Sumatra, Lampung, South Sulawesi, South Sumatra , Banten and West Sumatra. Around 59% of tourists visit Indonesia for holiday purposes, while 38% for business purposes. Singapore and Malaysia are the two countries with the highest number of tourists coming to Indonesia from the ASEAN region. While from the Asian region (not including ASEAN) Chinese tourists ranked first followed by Japan, South Korea, Taiwan and India. The highest number of arrivals from the European region came from the United Kingdom, followed by the Netherlands, Germany and France.